Receive a free copy of Jay Baer's book Hug Your Haters with registration!
What is FargoConnect?
Hosted by Flint Group, FargoConnect is Fargo-Moorhead's premier digital marketing communications and technology event. Now in its third year, the event focuses on providing the area's marketing managers, entrepreneurs, corporate leaders, tech execs and students with the latest information about communications and technology in a fun, collaborative setting. Attendees leave the event empowered, inspired and with a greater connection to their community.
Jay is a renowned business strategist, keynote speaker and The New York Times best-selling author of five books, including "Hug Your Haters." Jay travels the world helping business people get and keep more customers.
With a unique Un-Marketing philosophy focused on viral, social and authentic marketing, president of Un-Marketing, Scott Stratten, offers enlightened fresh perspective on how to effectively market, sell and engage, that flips traditional advice on its head. He encourages individuals and businesses in all industries to think differently, in order to achieve results.
Senior Director of Marketing and Public Relations, Cirque du Soleil
After working in several arenas throughout the United States as part of Comcast-Spectacor/Global-Spectrum, Lou D'Angeli returned to the world of wrestling working for World Wrestling Entertainment (WWE.) At WWE he served as the Director of Promotions and Event Marketing where he oversaw all national pay-per-view and tune-in media campaigns and experiential events.
Currently living in Las Vegas with his wife and two daughters, D'Angeli is the Senior Director of Marketing and Public Relations for the wildly successful and unique Cirque du Soleil. D'Angeli has been at Cirque since leaving WWE in August of 2010 and focuses his efforts on the seven shows in Las Vegas and one in Orlando.
Chief Technology Officer, Midco
In 2007, Jon Pederson was named to his current role, in which he oversees construction, engineering and network services – including all core technical systems and infrastructure. Pederson designed and implemented Midco's Internet service and digital phone product, and established the network operations center. He was also responsible for creating the first cable modem system in the Upper Midwest. He holds an associate's degree in computer programming from Southeast Technical Institute and a bachelor's degree in psychology from Augustana College. Pederson is an ardent supporter of the Great Plains Zoo and Delbridge Museum of Natural History, and serves on that organization's board.
Christy Wright Barnett
AVP of Mid-Market Sales, Sizmek
In her 16 year career Christy has had experience in the four corners of digital advertising: brand side, digital agency, public relations and now with technology. She joined the Sizmek team in 2009 and has merged her experience with client services with technology to start the Sizmek Mid-Market team, which is a national team of sellers that service Sizmek's mid-tiered clients. Prior to Sizmek, Christy served as the VP of digital for Fleishman-Hillard and started her career on the brand management team at Click Here (The Richards Group Digital Agency), and Agency.com. Christy’s thesis on service bundling was accepted for presentation at the NRF Conference in 2002 and has a number of publications on consumer perceptions in online service environments.
Co-founder of CoSchedule
Garrett is one of the founders at CoSchedule, the industry-leading content marketing and social media editorial calendar for small businesses, with offices in Bismarck and Fargo, North Dakota. Ranked as one of the top marketing tools according to Entrepreneur.com, CoSchedule helps more than 6,000 marketing teams world-wide stay organized and publish more consistently, including companies like Microsoft and Home Depot.
SVP Digital, Director of UX, Flint Group
With a solid foundation in visual design and content organization, Jen's passion lies in creating positive human experiences. She is responsible for working with clients to ensure their digital initiatives are effective, while providing the best experience possible by gaining customer and operational insights throughout and working with the account, engagement, social, design, content and development teams through final execution.
President, Flint Group
In addition to managing the Flint Fargo and Grand Forks offices, Jodi works with a number of clients on strategic planning. Her client experience ranges from manufacturing to financial services. She works with clients on ensuring they get the right message to the right audience at the right time utilizing the most effective channels to meet their objectives.
Vice President of Marketing & Customer Engagement, Summit Group Software
In his current role as Vice President of Marketing & Customer Engagement at Summit Group Software, Eric focuses on growing and advocating the company brand externally while developing and implementing internal programs and events that inspire employee engagement and promote corporate values.
Additionally, Eric serves as a steward of the Fargo/Moorhead area as a campaign cabinet member for United Way of Cass Clay and sits on the MSUM Paseka School of Business Advisory Council. Prior to his role at Summit Group Software, Eric held positions at Flint Group, Microsoft and Silverpop (an IBM Company). He attended graduate school at North Dakota State University, pursuing a Master Degree in Organizational Communication, and is a distinguished graduate of Dale Carnegie. Perhaps a less known accolade, Eric took first place in the 2008 Fargo Star singing contest with a roof-raising rendition of Usher's hit song "Yeah!".
Talent Acquisition Director, Discovery Benefits
Kurtis Karn started with Discovery Benefits in 2012 as a Recruiter and is currently the Talent Acquisition Director for the company. He is certified from HRCI as a Professional in Human Resources (PHR) and from SHRM as a Society for Human Resources Management Certified Professional (SHRM-CP) for the Human Resources industry. He serves on the North Dakota SHRM Council as the College Relations Director (four years) and has previously served on the Fargo Moorhead Human Resources Association board in the same role (three years). Kurtis has been a part of helping Discovery Benefits share its corporate culture with the community and loves talking corporate culture whenever he gets a chance.
Kimberly Wold Janke
Vice President of Account Planning and Brand Strategy, Flint Group
Kimberly is a communication strategist with Flint Group and has worked in the marketing and advertising industry for more than 20 years. In addition to client work, Kimberly has done speaking engagements on topics such as Communications Planning, Branding, Strategic Planning, Learning Styles and Leadership Training. She loves to stimulate her mind and learn new things by attending varied seminars and conferences each year.
President, Peak Engagement
Matt Bitzegaio leads product development and services delivery for Peak Engagement, a leading Microsoft Dynamics partner. With a strong focus on the non-profit and healthcare industries, Peak Engagement provides technology solutions to help organizations operate more effectively and efficiently. Matt takes a special interest in working with non-profit organizations to help them better understand and engage with their constituents through the innovative use of technology.
COO, Flint Group
Andy's responsibilities include identifying and establishing strategic business partnerships and providing consultation and strategy to Flint's clients.
Under Andy's leadership, in 2016, Flint Group was recognized as a (Minnesota) Top 100 Companies To Work For honoree by Minnesota Business Magazine. Andy’s leadership goes beyond his role with Flint Group, sharing his time and talents in service on multiple nonprofit boards and coaching youth hockey. He is 2014-2015 Leadership Minnesota alum, sponsored by the Minnesota Chamber of Commerce, and in 2014 was recognized among the Duluth News Tribune’s 20 under 40 young professionals.
Julie Peterson Klein
EVP Chief Culture Officer, Bell Bank
As EVP | Chief Culture Officer, Julie Peterson Klein is responsible for leading the mission of Happy Employees! Happy Customers! She inspires passion in Bell team members to live the company’s values of promoting a family atmosphere, providing unequaled personal service, and paying it forward by giving back to the community. Julie has 25 years of banking and management experience, the past 17 with Bell, where she leads the company culture and the human resources teams for the company's 1,000 team members. Julie was instrumental in implementing Bell's Pay It Forward program, which has given over $8 million to date. She encourages employee mentorship, serves as liaison between employees and managers, and ensures team members are recognized for employment anniversaries, personal milestones and outstanding customer service. Her role also includes encouraging employees to lead in community giving and volunteering. Julie leads with her heart and has a mission to serve others.
Communications Manager, Midco
Erin Johanning manages marketing and internal communications at Midco, a regional provider of internet and networking, cable TV, phone, home automation and advertising services. Her key focus areas include leading public relations, and content and social media strategy. Johanning previously served as marketing services director at Fiserv, a Fortune 500 financial software firm – and she worked in TV news in Minneapolis, San Francisco and Sioux Falls. She is an active volunteer in women’s leadership programs, and youth STEM, Cub Scouts and sports activities.
President, Street Smart
With an extensive background in marketing, retail management, e-commerce operations and channel integration, Jimm Holland is known as an innovative and pragmatic strategist, marketer and brand builder. In his current role, he is focused on the evolving consumer mindset and the impact of demographic shifts on the role of traditional marketing strategies in a world of digital assets, brand activation, customer experience and community engagement.
He spent the last 13 years client side – mostly in retail. During that time, he had executive responsibility for the growth and development of heritage brand portfolios in the agriculture, petroleum and outdoor adventure industries. As VP Marketing and Digital Strategy for one of Canada’s largest retailers dedicated to hunting, fishing and camping, he was responsible for corporate strategy, business planning, marketing, brand and customer experience and channel integration, as well as e-commerce strategy and operations.
Early in his career, he honed his skills at several of western Canada's top advertising and marketing communications agencies where he gained extensive practical experience in brand development, strategy, portfolio management and other methods for establishing, enhancing and protecting the value of brand assets.
In 2015 he received his MBA (Finance) from the Haskayne School of Business at the University of Calgary.
From this combination of roles and experience has emerged an expertise for helping organizations bridge the gap between what they want to do, what they realistically can do and what customers actually expect them to do.
Digital Content Strategist, Bell Bank
Dean Froslie guides Bell Bank’s digital marketing strategies and ensures the company’s content is useful and relevant. He specializes in audience research, strategy development, user experience, key messaging and structured content models. He has two decades of experience in agency and corporate settings. Since 2012, he has organized Fargo-Moorhead Content Strategy Meetups to offer career development and networking opportunities for local professionals.
Vice President of Marketing & Technology Services, Park Co. Realtors
Kristi Hardy is Vice President of Marketing & Technology at Park Co. Realtors in Fargo. She holds a Real Estate Broker’s license as well as the Graduate, Realtor® Institute designation from the National Association of REALTORS®. She is also a member of the Innovativ Group, a group of chief marketing and technology officers from 20 top real estate brokerages from across the United States, through REAL Trends, a residential real estate publishing, communications and consulting company based in Castle Pines, CO. Hardy graduated from Mayville State University with a degree in Business Administration and has more than 18 years of marketing and technology experience.
Founder & Digital Strategist, Next Action Digital
Kirsten has worked at the intersection of technology and communication for more than 19 years and is a big believer in the power of individual voices in social media. As Founder & Digital Strategist at Next Action Digital, she works with leaders and organizations to tell their brand story by empowering employees to connect, build relationships and share their experience in social media. Her other passions include tea, meditation, finding the perfect app or hack that elegantly solves a problem and exploring technology with her boys.
August 30 | 2016 8:30 a.m. - 4:30 p.m.
Scott Stratten Everything Has Changed and Nothing Is Different
Jon Pederson The Near Future
Jay Baer Hug Your Haters
Garrett Moon Hack Your Marketing: Build Your Audience By Thinking Like A Startup
Christy Wright Barnett Mobile First Isn’t First
Nonprofit Spotlight - Lutheran Social Services
Lou D'Angeli-Not a PowerPoint Presentation
Telling a story using your brand and social media.
Kurtis Karn, Julie Peterson Klein & Andy Reierson Company Culture - How It Impacts Your Marketing
Jen Strickler The Heart, Mind & %#@$*! Of User Experience
Matt Bitzegaio The Secrets of Maximizing Donor Engagement (Nonprofit Session) - Sponsored by BNG Team
Erin Johanning, Dean Froslie, Kristi Hardy, and Kirsten Jensen Selling Newer Marketing Ideas and Tactics to Decision Makers
Sponsored by MIDCO
Jodi Duncan Generational Marketing
Jimm Holland, Kimberly Wold Janke Research and Its Impact on Brand Strategy
Andy Reierson, & Jay Baer That's a Wrap
HOLLER AT US
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